<p>Our design process typically begins with an initial client meeting to discuss the objectives, goals, and overall aesthetic vision for each event; the ultimate decision being whether we simply complement the existing space or transform it completely.</p><p>In this particular case, the venue was set 67 stories above Manhattan at The Observation Deck atop Rockefeller Center. Such an amazing setting dictated that we design an event that would both enhance and incorporate the incomparable New York City skyline. </p><p>A color palette of mixed metals including shades of silvers, shimmering champagnes and illustrious coppers was decided upon and we began to source linens and fabrics in rich luxurious textures and reflective décor accents that would further draw in the allure of the sparkling city lights. Floor plans, inspirations boards, and décor proposals were developed and refined in order to create a rendering that beautifully showcased our proposed transformation – a luxurious “pop-up” restaurant atop Rockefeller Center.</p>

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<p><div class="large-text">Frank Alexander NYC</div> As one of New York’s top event producers, Frank Alexander has established himself as an influential designer able to transform any environment into an exquisite and unexpected setting. With a talent for quickly envisioning a space’s potential, Frank excels at turning challenging sites into unique design opportunities that showcase his distinct expertise.</p> <p>After studying floral, interior, and architectural design, Frank launched Frank Alexander NYC, a full service event design firm, in 2004. Drawing inspiration from his richly layered surroundings, whether it is the change of seasons, architecture both classic and modern, New York City’s cultural diversity, or travel abroad, Frank approaches each design concept with a fresh perspective. This approach, coupled with an inherent design instinct, has led to commissions both nationally and abroad from a roster of high profile corporate and private clients.</p> <p>A true believer that creating captivating and memorable events requires a team of artisans who are accomplished at reinventing even the best of ideas, Frank Alexander aims to continually raise the bar.</p>

<p>GolinHarris</p><p>Cravath, Swaine &amp; Moore LLP</p><p>The Dow Chemical Company</p><p>BNP Paribas</p><p>The McGraw-Hill Companies</p><p>Tishman Speyer</p><p>Wedgewood USA</p><p>Boies, Schiller &amp; Flexner LLP</p><p>Dewwy &amp; LeBeouf LLP</p><p>Continental Airlines</p><p>First Republic Bank</p><p>Bergdorf Goodman</p><p>Patek Philippe</p><p>Louis Vuitton</p><p>Gucci</p><p>Van Cleef and Arpels</p><p>Guerlain</p><p>Spanx</p><p>Mercedes Benz</p><p>Clinique</p><p>Macy’s</p><p>GQ Magazine </p><p>Conde Nast</p><p>Vanity Fair Magazine</p><p>W Magazine</p><p>Oxygen Media</p><p>New York Magazine</p><p>Fox Networks</p><p>MTV Studios</p><p>Love Heals</p><p>Malaria No More</p><p>ASPCA</p><p>Conservation International</p><p>Central Park Conservancy</p><p>Saks Fifth Avenue Key to the Cutre</p><p>Susan G. Komen Pink Tie Ball</p><p>DIFFA (Design Industry Fighting AIDS)</p><p>Nespresso</p><p>Magnum Ice Cream</p><p>The Coca-Cola Company</p><p>Tao Restaurant Group</p><p>PepsiCo</p><p>The James Beard Foundation</p><p>The Bruce Museum</p>

<p></p><div class="medium-text">Frank Alexander NYC</div><p></p><p>741 East Ninth Street</p><p>New York City, 10009</p><p>Phone 212.677.5176</p><p>By appointment only</p><p>Fax 212.677.5166</p><p><a href="mailto:studio@frankalexandernyc.com">Studio@FrankAlexanderNYC.com</a></p>